On October 15th 2017, celebrity actress Alyssa Milano encouraged victims of sexual assault to tweet about their experiences. Specifically, Milano asked participants to use the phrase ‘me too’ to show solidarity and the widespread prevalence of sexual assault.
This gesture of solidarity quickly turned into an international phenomenon capturing both media and public attention. The #MeToo hashtag would be mentioned 12 million times within the first 24 hours (Keller, Mendes & Ringrose 2018). The movement would continue to gain traction and within weeks powerful men including producers, actors, directors, Australian politicians and journalists were publicly accused of sexual misconduct and shamed (Davis & Zarkov 2018).

Milano’s original tweet was in retaliation to the institutions which protect sexual predators and silence victims. The very same that protected Hollywood mogul Harvey Weinstein.
On October 5, 2017 the New York Times investigated sexual assault allegations against the Miramax co-founder and producer. The investigation revealed a plethora of accusations from high profile celebrities and ex-employees. Settlements dating back decades revealed aggressive tactics to silence victims quickly and permanently. Accusers were threatened with losing their job, reputation and defamation lawsuits. The charges were promptly dropped and Weinstein’s position remained intact and his behaviour became an open secret (Issitt 2019).
Following the investigation, an outstanding number of new victims came forward. Unlike before, these women now had a collective voice and the public’s full support. On October 8, 2017 the former King of Hollywood was fired from his company and subsequently banned from the 2018 Oscars.
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It is important to recognize Hollywood not as the forefront against sexual violence but as an institution that protected Weinstein and others until they became a liability (Davis & Zarkov, 2018). The media has also changed its tune; going public traditionally meant accusers were trying to gain something. Today, their stories are believed often before the alleged is given the chance to defend themselves.
The below excerpt exemplifies how the Australian news media over-dramatizes victim’s stories, portraying women as innocent and men as deviants. Keep in mind the close up recording of the victim crying, choice of music and descriptive words i.e. ‘gut churning’, and ‘toxic team culture’.
The NRL and Australian Rugby League Commission (ARLC) are currently facing their own #MeToo moment. Dragons player Jack de Belin was charged with sexual assault after handing himself over to police in December 2018. The 28-year-old pleaded not guilty and received conditional bail awaiting his trial. Under the pressure of news tabloids and public opinion, the NRL asked de Belin to voluntarily stand down from his club. De Belin refused and was subsequently suspended. This led to his decision to sue the NRL for misleading and deceptive conduct. Legal representatives of de Belin say public comments made by the NRL formed a view that he is guilty. This message of guilt has been spread across Australian media causing irreparable damage to his reputation leading to financial loss.
Trial by media carries a multitude of problems; including but not limited to, bias coverage, defamation of character and can endanger the safety of the accused. Importantly, the media’s commentary on #MeToo has shaped modern feminism. Feminazi is a term we are hearing more and more, particularly on social media. This notion of gender wars and witch hunts against men has caused many to question the intentions of #MeToo and feminism as a whole (Pipyrou 2018).
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African American sexual assault survivor and activist Tarana Burke coined the phrase ‘me too’ back in 2006. A proud feminist, Burke has facilitated worldwide conversation about recovery, consent, toxic masculinity and systematic misogyny (Sherwood 2019). The #MeToo founder has used multiple media platforms in an attempt to create a world free of sexual violence. These include speaking at TED TALKS, PSA short films, and creating a ‘safe space’ website for victims.
Burke recognises #MeToo’s potential and wants to use it to “…dismantle the building blocks of sexual violence, power and privilege” (Burke 2018, 9min 57sec). Following Weinstein’s exit from Hollywood and other powerful men taking responsibility for their actions, we can be mistaken for thinking #MeToo has already achieved that.
What we do know is accusations of sexual assault are dominating our news headlines. This can mean one of two things; 1. sexual violence against women is on the rise or 2. An increasing number of people are coming forward with accusations of sexual assault.
We as a public must ask ourselves; is social justice better than a guilty verdict in court? Should we continue to forgo the rights of the accused to a trial and the belief that they are innocent until proven guilty? Or is the silent suffering of victims around the world more important?
References:
Burke, T 2018, ‘Me Too is a movement, not a moment’, TED TALKS [ONLINE VIDEO], viewed 15 March 2019, Available: https://www.ted.com/talks/tarana_burke_me_too_is_a_movement_not_a_moment/transcript
Davis, K & Zarkov, D 2018, ‘Ambiguities and dilemmas around #MeToo: #ForHowLong and #WhereTo’, European Journal of Women’s Studies, vol. 25, no. 1, pp. 3-9, viewed 15 March 2019, Available: https://journals-sagepub-com.ezproxy.uow.edu.au/doi/10.1177/1350506817749436
Issitt, ML 2019, ‘Me Too Sexual Misconduct Movement’, Salem Press Encyclopedia, viewed 12 March 2019, Available: https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=1&sid=87a52ebc-bfd3-47e2-b010-f678703385f9%40sdc-v-sessmgr02&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=132204393&db=ers
Keller, J, Mendes, K & Ringrose, J 2018, ‘#MeToo and the promise and pitfalls of challenging rape culture through digital feminist activism’, European Journal of Women’s Studies, Vol. 25, no. 2, pp. 236-246, viewed 15 March 2019, Available: https://journals-sagepub-com.ezproxy.uow.edu.au/doi/10.1177/1350506818765318
Pipyrou, S 2018, ‘#MeToo is little more than mob rule // vs // #MeToo is a legitimate form of social justice’, Journal of Ethnographic Theory, vol. 8, no. 3, pp.415-419, viewed 12 March 2019, Available: http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&ID=doi:10.1086/701007&issn=20491115&title=HAU:%20Journal%20of%20Ethnographic%20Theory&volume=8&issue=3&date=20181201&atitle=#MeToo%20is%20little%20more%20than%20mob%20rule%20//%20vs%20//%20MeToo%20is%20a%20legitimate%20form%20of%20social%20justice&spage=415&pages=415%20-%20419&sid=EBSCO:Scopus%ef%bf%bd&au=Pipyrou,%20S.?
Sherwood, I-H 2019, ‘Q&AA: GIVING VOICE: Me Too founder Tarana Burke discusses the next phase of marketing a movement that’s changing the world’, Advertising Age, vol. 90, Iss. 4, p.18, viewed 15 March 2019, Available: https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=6&sid=87a52ebc-bfd3-47e2-b010-f678703385f9%40sdc-v-sessmgr02&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=134851311&db=heh
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